Missouri Western State University has seen a record number of applications this academic year, with several months still to go.
“Despite the regional trend of smaller high school graduating classes, we have surpassed 4,300 applications, breaking the record of 4,056 set in 2007-08, and it’s only January,” said Dr. Paul Orscheln, associate vice president for enrollment management and retention. “Obviously, our ultimate success will be measured in the fall by how many students we enroll, but before you can enroll you need to apply and be admitted – one hundred percent of prospective students who don’t apply, don’t enroll. We are putting Missouri Western in position to meet its freshman enrollment goals.”
The key to increasing the number of applications has been earlier and more frequent communication with prospective students.
“We’ve been much more assertive in our communications to prospective students regarding the application process,” Dr. Orscheln said. “The admissions office has worked tirelessly to make sure students are completing their files.”
To assist with communicating to prospective students, Missouri Western last year contracted with Royall & Company to provide an expanded pool of prospective students who would be a good fit for the university. Missouri Western is communicating with more high school seniors for fall 2017 enrollment and with sophomores and juniors for enrollment in subsequent years. Royall and Company also helped streamline the application process.
“We’ve seen healthy increases both locally and in the Kansas City area, which speaks to our affordability and the quality of our academic programs,” Dr. Orscheln said. “These increases aren’t just in the raw number of applicants, but also in the quality of applicants; we are seeing students with higher ACT scores applying to Missouri Western.”
The earlier opportunity for students to apply for financial aid has also been beneficial. The U.S. Department of Education this year made the FAFSA (Free Application for Federal Student Aid) available in October, rather than in January as in years past.
“Our financial aid office started sending award letters to students before the holiday break, which was critical to communicating our affordability early in the college selection process,” Dr. Orscheln said.
Missouri Western State University is a comprehensive regional university providing a blend of traditional liberal arts and professional degree programs. The university offers student-centered, high quality instruction that focuses on experience-based learning, community service, and state-of-the-art technology. Missouri Western is located in St. Joseph, Mo., and is committed to the educational, economic, cultural and social development of the region it serves. Visit www.missouriwestern.edu.